Crowley Wins PriceSmart Carrier of the Year: Excellence in Land Transportation and Logistics
Key Facts About Crowley’s PriceSmart Award
- Crowley named first-ever PriceSmart U.S. Domestic Carrier of the Year for operational excellence.
- Award highlights proactive service and technology-driven process standardization.
- Nationwide freight trucking services with integrated land and ocean shipping capabilities.
- High on-time delivery rate maintained despite market challenges.
- Advanced tracking systems and standardized procedures ensure reliability.
- Customer-first culture focused on trust, transparency and collaboration.
Crowley’s recent recognition from PriceSmart reflects years of building the right processes, partnerships and performance standards that elevate what great land transportation looks like.
The U.S. Domestic Carrier of the Year award recognizes Crowley’s ability to consistently deliver proactive service and evolve in response to PriceSmart’s needs, particularly using technology and process standardization. It also highlights operational excellence and a deep commitment to customer experience and adaptability.
Behind this achievement is a team whose focus on operating with precision and collaboration made it possible. Among them are:
Their work, alongside pricing, liner services and operations teams, shows Crowley’s cross-functional approach to delivering high performance with a personal touch.
Recognizing Outcomes
Crowley Land Transportation Services is a nationwide provider of freight trucking services for businesses that rely on trucking, rail, or both. Its strategy focuses on being a strategic partner to clients.
For the team, the recognition validated their consistent focus on proactive service, strategy, delivering outcomes and partnership. Said McLaughlin: “When we found out, I teared up. It was a moment of real validation.”
Delivering Excellence Through Change
In a challenging market with pressure to maintain demand and provide available carriers, Crowley’s teams maintained an excellent on-time delivery rate. The team’s consistency stems from disciplined processes, proactive planning and seamless collaboration beteen account managers and operations teams.
“Even with all the challenges, we made sure the customer felt cared for,” McLaughlin added.
The team enhanced its operations by adopting advanced technology for tracking systems and partnering with carriers who commit to following Crowley’s standard operating procedures – helping create a seamless, standardized approach that PriceSmart and other customers can depend on. This disciplined approach enables Crowley to prevent delays and resolve issues before they affect customers. Account managers worked closely with operations teams to clarify shipment requirements, reducing errors and improving speed.
“Customers don’t see departments, they see Crowley,” said Osborne. “That’s why internal collaboration is so important. It’s how we deliver a seamless customer experience.”
A True Logistics Partner
PriceSmart’s recognition reflects the qualities that consistently differentiate Crowley in a competitive market.
Crowley provides end-to-end capabilities by coupling both land transportation and ocean container shipping. The teams leverage that integration to support PriceSmart and other clients. Said Osborne: “We’re part of our customers’ supply chain. That’s what makes us a true logistics partner.”
Planning to maximize capacity and timing also plays a big role. For example, the team schedules pickups on days when carrier capacity is strongest, ensuring smoother execution and fewer disruptions. These details matter when performance is measured against strict KPIs.
“We have open conversations with customers, even when things aren’t perfect,” said Upson. “That honesty builds long-term trust.”
And McLaughlin emphasized the human side: “We’re laser-focused on customer needs. We don’t just deliver freight, we deliver confidence.”
Achieving this level of performance requires a combination of disciplined execution, transparency and trust.
“In a market as competitive as this one, it’s not just about moving freight, it’s about how you show up for your customers,” Phil Shook, senior vice president and general manager of land transportation, “I’m incredibly proud of this team and what they’ve accomplished in such a short time. This award from PriceSmart speaks volumes not only about Crowley’s commitment to performance and customer experience, but also about customers who value and recognize the power of true partnership.”
For Sahr, the success of the RCMS project was more than an engineering accomplishment—it was a chance to test his expertise and capitalize on Crowley’s commitment to innovation.
Customer-First and Excellence Culture
Recognition is a great milestone, but what drives the team is the commitment to continually raising the bar.
“We’re proud, but we’re also motivated,” said McLaughlin. “We want to keep delivering and earn similar recognition from other customers.”
Upson, who is carrying forward the lessons learned, added: “It all comes down to relationships. That’s what I’m building with every customer I touch.” For businesses seeking a high-performing carrier, Crowley’s approach shows what’s possible for customers to achieve when land transportation and logistics teams are empowered to collaborate, communicate and deliver. For professionals, it’s a glimpse into a culture that values people, celebrates performance and builds careers around purpose and strong results.
Interested in working with or for a carrier that puts people and performance first? Explore Crowley’s career opportunities and learn more about our customer-first culture.
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