Crowley Announces Strategic Restructuring
(JACKSONVILLE, FL; September 28, 1999) To maximize responsiveness to customers in the deregulated environment of the 21st Century, Crowley Maritime Corporation (Crowley) today announced a significant strategic restructuring that will result in a more decentralized ocean cargo transportation company once the sale of its South America liner services to Hamburg Sud is complete.
P. Elliott Burnside, having completed this assignment, will leave the position of President of Crowley American Transport, Crowleys Jacksonville-based liner subsidiary, to establish his own industry consulting service, which Crowley will utilize. He will maintain an office in Jacksonville, and will expand his scope of activities to include consulting services for other industry clients as well.
Elliott worked diligently on behalf of the company during a difficult period in our industry, said Crowley Chairman, President and CEO Tom Crowley, Jr. We wish him well and much success in his new endeavors, and we look forward to utilizing his expertise when needed. Burnside will not be replaced. Instead, Crowleys liner services will be restructured into two major business units with the heads of each unit reporting directly to Mr. Crowley.
Puerto Rico and Caribbean liner services will be led by John Douglass, Vice President and General Manager, Puerto Rico and Caribbean Services. And, Central America and Mexico liner services will be led by Rinus Schepen, Vice President and General Manager, Central America & Mexico Services.
Crowleys South America liner services will continue to be run by Frank Larkin, Vice President and General Manager, South America Services, until the sale of the these services is finalized. At that time, he will leave Crowley to manage those services for Hamburg Sud.
The two remaining Crowley liner business units will have greater autonomy with their own sales forces, terminal and marine operations groups, pricing and yield management functions and offshore organizations.
Crowleys Freight Services department, which handles customer service, bookings and rates, will become a function of Crowley Logistics, Inc. (CLI), a Crowley subsidiary run by Vice President & General Manager John Hourihan.
The organizational changes are scheduled to go into effect when the sale of CATs South America services to Hamburg Sud is finalized, which is expected in November. Additional announcements are expected over the next month as the Crowley and Hamburg Sud management teams finalize their organizations.
Oakland-based Crowley Maritime Corp., founded in 1892, is primarily a family- and employee-owned company engaged in integrated logistics, marine transportation and related services. The corporation, with more than 100 offices in major ports and cities around the world, has five primary operating subsidiaries: Crowley American Transport, Crowley Marine Services, Crowley Petroleum Transport, Vessel Management Services, and Crowley Logistics.